It’s hard to stay on top of emerging designers to pay attention to, so we’ve got you covered here at GUAP. Despite not having the reach of fashion houses these brands produce the most interesting designs.
Designers include @Yohkaen @TRENDSLDN and more.
1. Natalie Rushton

Photography by @Yimingyang_p
Natalie emasculates menswear and shows us a softer side to tailoring.
2. Yohkaen

Yohkaen takes us into the future of menswear.
3. Cold Laundry

Cold Laundry is the love child of Arket and COS stores.
4. I.N. Official

I.N Official fuses African tailoring with Western flare.
5. Trendsldn

Afeez perfectly states ‘TRENDSLDN is a streetwear narrative, the product is the answer’