GUAP is a youth-led new media platform dedicated to discovering, showcasing and nurturing emerging & underrepresented creatives & communities. 


GUAP is part of a new generation of media outlets. They represent the young voice of London and have an incredible network of uprising creatives in the city.

Silke Wirth | Communications Manager at Nike

Despite only starting in 2015, GUAP has quickly become the blueprint for diverse fresh faces and talent in the creative sector. GUAP has grown from producing the world’s first magazine (a print magazine bridging the gap between print and digital using augmented reality) to a multi-faceted company with an online magazine, events, creative studios and an award-nominated in-house creative agency.

GUAP’s content and experiences are driven by authenticity, diversity and purpose. Telling the unseen stories that are authentic and true to the culture that the company represents. Led by a diverse team of creators, full of self-taught talented individuals, GUAP pushes to create content that inspires, entertains and has a long-lasting impact on popular culture. GUAP’s approach has carved a unique voice within youth culture which has attracted brands such as Apple, Nike, Adidas and more.