adidas London launches ‘The Originals Creator Network’ in partnership with GUAP

Jide Adetunji, Ibrahim Kamara (Co-founders of GUAP) & Elsie Cullen (Community Manager at GUAP)

Today, adidas launched ‘The Originals Creator Network’, an educational programme for emerging young creatives in London. The 12-month initiative will immerse participants in creative workshops led by industry experts, provide them with access to brand mentors and allow them to receive commissions to work on live Originals projects. Using the Originals Carnaby Street store as a learning hub the programme will provide both in-person and online guidance throughout. 

The Originals Creator Network has been founded in partnership with youth-led digital media platform GUAP, a creative network and agency with years of experience in nurturing young talent and building diverse, creative communities on behalf of under-represented young Londoners. Together, adidas and GUAP will facilitate a programme of activity that will aid the development of each participant and become a positive catalyst for the journey of the next generation of talent. 

The online application process is now open and will be live until 23rd February with successful applicants commencing the course in April 2022. 

Chris Walsh, VP Brand, adidas North Europe said: “At adidas, we are passionate about providing inclusive opportunities to support young talent in cities across the world. In London, through our Carnaby Street Originals Store, we are partnering with GUAP to bring this to life, creating a platform to develop the skills of participants in this initiative with the support of an inspirational set of mentors. We look forward to championing the work of these creatives and seeing them thrive.”

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Jide Adetunji co-founder of GUAP said:

Having tangible role models/mentors and accessible spaces is key when trying to elevate in the creative industry. With so many youth clubs and affordable venues being shut down it’s harder than ever to be an emerging creative. This network aims to provide skill-sharing through some of the best young professionals in their fields and an inspirational space to work in and network”. 

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