On Wednesday, Benjart announced they would be welcoming Harvey Nichols as their official Retail Partner for the next two upcoming seasons.

The OG Streetwear brand has been around since 2007 and was started with just £100. In 2014, Benjart did a pop up with Harvey Nichols in Manchester that performed very well, so this partnership is a natural progression of that initial partnership. In the seven years since then, Benjart has refined their image, always incorporating good design and a luxury look to their streetwear offerings.

The brand will be launched initially in Harvey Nichols’ Knightsbridge store with the possibility of expanding to their Birmingham and Manchester divisions as well as online.

For the next two seasons founder Jerone says “We have kept things consistent for AW21 – Cool tones, staple silhouettes and our traditional roll out of outerwear between now and December. Then for SS22 we will be will be re-entering the world of graphics and pushing our boundaries more with new more flamboyant styles, opening up our colour palette with our menswear pieces whilst still engaging our core audience.”

You’ll be able to shop Benjart at Harvey Nichols from December, just in time for Christmas.

Keep up to date with Benjart here.

Discover more from GUAP’s Fashion section here.