Talented Visual Storyteller, Lolly shares how she created her own platform to gain creative freedom. Initially Lolly started with photography, which led to her filming and now directing content. Autonomy when creating work was important to Lolly, which drove her to curate her platform LollyComms. Since the birth of her LC she has successfully worked with BkChat, Wande Coal and had her photography featured in the Metro.
What motivated you to start LollyComms Visuals?
“’Lolly’ is my name and ‘Comms’ is my ability to use visuals to create a feeling, whether it’s through photography or film. The start of my journey in creating visuals stemmed from my inability to be creative whilst I was working a 9 to 5. Now it’s a blessing to be doing this full-time.”
What is your motivation behind curating content?
“One side of my motivation comes from my love of storytelling. The other side comes from wanting to see more women in media production – behind the camera. It’s not a secret that it’s a heavily male-dominated industry, however I hope to spark a change by encouraging other women to pursue a career in this line of work.”
What has been your best experience so far?
“My best experience so far has been stepping into music video directing. It’s a challenge and that’s what makes it exciting. In the past 3 months I’ve directed various projects and every single one has been a different experience. I’m enjoying it – especially seeing the process through from treatment to release.”
What obstacles have you faced as a freelance creative?
“My biggest obstacle comes when having to step into the something new. Overcoming self-doubt can be a struggle at times, but once I do it, I feel so fulfilled. As a creative, it is so important to keep pushing those barriers and stretching yourself to achieve more”
What advice would you give to those aspiring to create their own brand?
“Be authentic. Think about what makes you, you – cos that is what will be reflected in your art. Enjoy the journey. It’s the best part – learning, winning, failing, the hustle etc. It’s so humbling when you can look back and see how far you have progressed.”
How do you seek opportunities?
“I pitch to some clients, but a lot of opportunities have come from recommendations or people seeing my work and approaching me.”
Is there anything exciting coming up that we should know about?
“A lot coming this year! More projects, more music videos. 2019 has been a good year so far, and I’m excited for what’s to come.”