Bringing innovation to the African fashion market brand, Dao London makes African fashion appealing to Millenials in need of fast fashion that is constantly moving forward. The brand takes the authenticity of bold African prints and shapes it around today’s fashion trends, from street style, utility outerwear to workwear.
With many of us not being able to access African prints and tailors to design us African garments The brand is making African clothing easily accessible, Dao London sends a strong message of being proud of their African culture and allowing others to also appreciate and wear African prints with pride.
Founder of the brand Paule- Carine Dao, started out making pieces for her own wardrobe after feeling frustrated at the lack of cultural representation in stores, after receiving more and more requests to make individual pieces for others, the designer turned her bedroom hobby into the brand that is Dao London.
Dao London represents authentic fashion for those that want to stand out from the fast fashion trends as well as repping their African culture. To see more of their amazing designs check out their website: Dao London