While some brands are struggling to figure out how to market their new collections during lockdown, other brands are pushing forward, coming up with innovative ways to keep customers engaged and interested in how they are working their way around a new digital-only fashion world. Some companies have turned to digital photo shoots creating digital models and digitalizing garments to models self-shooting and now facetime photography. The brand known for there cute super mini bags, Jaquemus has released their new campaign titled “Jaquemus At Home”.Realising that photographers play an essential role in selecting the angles, lighting and much more Jacquemus has assigned models, Bella Hadid and model and actress in HBO’s Euphoria series, along with photographer Pierre-Ange Carlotti known for his unorthodox and authentic images to create the latest campaign for Jacquemus.
With both Bella Hadid and Barbie Ferreira being notorious on social media for their unique and effortlessly stunning at-home selfies this was no problem for the two. The campaign following suit to Zara’s self-isolation self-shot campaign for their latest collection with a more casual and relatable approach, both models have little to no makeup and a simple background as well as minimalistic styling. This time adding a touch of sexiness, the images capture the beautiful female form showing off the women’s bodies and covering parts of their body with Jacquemus products including popular Jacquemus bags as well as floppy hats accessorising crop tops, blazer suits, dresses and shirts.
The collection uses soft pale colours creating a relaxed and summer feel to the collection giving us summer beach vibes or for the meantime solo garden party vibes. Jaquemus creates a campaign giving us hope that we can in fact enjoy our spring summer wardrobe from the comfort of our homes.