Daily Paper reveals ‘Alien Luv’ editorial showcasing key pieces within their spring/ summer collection. The editorial plays on the brand’s love for afro-futurism combining today’s modern African aesthetic with the endless possibilities of the future. looking at how technology will impact our society and perhaps the influence of extraterrestrial beings.
The fun and cool editorial illustrates the forward-thinking mindset of the brand and their desire to constantly progress and look to the future. Many other black-owned brands are taken the same approach keeping the inspiration and love of black culture and taking it to new highs we can hardly imagine. Black designers are creating their own aesthetics and spaces to be experimental and go above and beyond the limiting boxes placed on them.
The collection incorporates aspects of coloured prints that contrast with the purple and red skin creating a high fashion extraterrestrial look. The silhouettes take on an old school 70’s aesthetics with flared trousers, collars, leather crocodile textured trench coat and suit pants. The feel of the editorial takes on a combination of 70’s fun spirit, today’s modern high fashion streetwear and the future of fashion.