New 3.PARADIS [@3Paradis] Editorial Taps Into Creative Director Emeric Tchatchoua’s Childhood

3 paradis
The latest 3paradis editorial acquires the form of documentary photos to explore the notion that it takes a village to raise a child.
Photograph: Rashidi Noah

For this heartwarming editorial, founder of the brand Emeric Tchatchoua and photographer Rashidi Noah went back to the estate he grew up on in Paris’ 15th arrondisment.

The black and white images document an ongoing conversation between Tchatchoua and Noah about the positive impact they hope to have on the next generation.

3paradis editorial
Photograph: Rashidi Noah

The images feature a model dressed in pieces from 3.PARADIS’ S/S 20 Summer Collection, shot in the courtyard of the estate with the local kids living there.

The message that it takes a village to raise a child is an important one that is at the heart of the brand embodied by this quote:

Our own sense of individuality is a unique amalgamation of influence and inspiration, we are products of our environment and expertise.

In the age of individualism this editorial is a much needed reminder that no man is an island and meaningful progress can only really be made through interdependence and community.

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Pieces featured in the editorial include a parker, windbreaker, jeans and shorts painted with doves in flight. As well as raised hands which are mimicked by the kids in one of the photographs.

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