Facilitated by Livity with support from their agencies, the brands come together with the aim to centre and magnify black voices and talent. The purpose behind this to address inequalities and injustice Black people face. Supported by Bloom & Wild, CoppaFeel!, Depop, Freeda Media, Kate Morross, Living Proof hair care, Murad skincare, Rankin, REN Clean Skincare, Spotify, TALA, Universal Music UK I Globe and Vita Coco, Livity is facilitating the #BrandShareTheMic initiative to showcase the spectrum of standout Black talent by magnifying their voices on Friday 3rd July.
Inspired by Luvvie Ajayi Jones’s #ShareTheMicNow initiative in the US, #BrandShareTheMic is a call to action for brands to support UK Black talent; who are underrepresented across the industry in all sectors. Black creatives and activists shall take over brands’ Instagram, programming content for the day – fully supported by the Livity team and its next generation network.
Performative statements are no longer an option for brands, this initiative gives them and the platform to facilitate real change. By joining and supporting the #BrandShareTheMic initiative, brands – and their agencies encouraging them to do so – will be part of a coalition prepared to centre and magnify Black voices.
Rani Patel Williams, Business Partner, Livity, commented:
“We’re not the only ones to watch in awe as the globe came together in support of the #BlackLivesMatter campaign. The conversations across our industry have been encouraging but so far that’s all they are, conversations. At Livity, we are determined to help make sure that momentum continues with visible action. That’s why we want to continue Luuvie’s call to action with our #BrandShareTheMic initiative. “Brands have posted messages of solidarity with black people, but that’s not enough.
Their platforms, with the ability to command attention and drive real change, hold power. Taking action is a necessary thing for a brand to do right now. #BrandShareTheMic provides them with the opportunity to really stand up and facilitate change. Pledging their support is a simple, powerful statement that they truly believe that #BlackLivesMatter. And the 3rd July is only the beginning. It’s one day, but it’s the first day of doing better to drive change”
Participants of the campaign include skin care enthusiast Kevine Bikebi , co-founder of Public Ambition creative agency Rahma Raye, photographer Callum Malcom-Kelly, mental health and LGBTQ+ influencer Georgia Dodsworth, New Wave Magazine founder Derrick Odafi, CEO of Revival and Resurrection Tobi Kolawole – Olutade and more.
Being an active part of the #BrandShareTheMic initiative could not be any easier for brands and their agencies. Simply email Livity at firstname.lastname@example.org. The Livity team will answer any immediate questions they have and get them signed up for one of their practical webinars explaining how #BrandShareTheMic will work; ways of identifying and selecting voices for the day; and more.
To keep up to date with the #BrandShareTheMic campaign visit @BrandShareTheMic on Instagram.