In honour of the black lives matter movement  British designer Charles Jeffrey has used his platform at the digital London fashion week to showcase black creatives in the fashion industry whilst also raising money for UK Black Pride.

Utilising the digital spaces created for London fashion week the event was in the form of an online fundraiser, alongside a live-streamed virtual talent showcase. The designer also used the opportunity to launch his capsule collection.

 Due to the increased awareness around the black lives matter movement, we have all seen a huge shift in social media posts, in brands interactions with their customers as well as content across the fashion scene so it was only right that Charles Jeffrey continued to use the momentum to give black creatives a much-needed platform.

“As the vital anti-racism movement erupted around the world, and essential conversations were had by fashion brands everywhere about the role we play in this – naturally, the planned celebration was no longer right,” explained the brand in a statement. “After days of mindful discussion, the decision was taken not to cancel the live-stream – but to reconfigure it entirely, as an opportunity to book, spotlight, and raise the voices of POC talent.”– Charley Jeffrey

Additionally, the day showcased black singer-songwriter Rachel Chinouriri who was named by the Evening Standard as one of London’s most influential young people, poet and activist Kai-Isaiah Jamal, whose work aims to disrupt the literature sphere with the inclusion and centring of black, trans/queer and marginalised identities. As well as dancer Malik Nashad Sharpe, and commentator and presenter Miss Jason of Jason’s Closet.

The talent showcase was featured alongside the launch of Charles Jeffrey Loverboy’s new 20-piece capsule unisex collection entitled (Self)Portrait of a Loverboy is comprised of graphic jersey, knitwear and accessories.

The collection will be sold globally in December 2020, and proceeds will be donated to the Kaleidoscope Trust, which works to uphold the human rights of LGBT+ people in countries around the world where they are discriminated against or marginalised due to their sexual orientation, gender identity and/or gender expression.