Influencer [@theayoabigail] Talks Heritage, Style and Building Her Brand

As a self-proclaimed awkward black girl, being an influencer may not have been the career…



Inspired by Lewis carroll’s iconic Alice In Wonderland GUAP presents Wonderland: an editorial take on the running metaphor of the mad hatters tea party where the underrepresented created their own table to sit at.


Meet The GUAP X Reebok Legacy Winner

In October our audience nominated people they believed to be creating a legacy with a creative venture or business idea. Out of many applications, three amazing projects made the shortlist and today is the day we announce our winner.

forever daydreaming

GOSSE au CŒUR Previews Forever Daydreaming Collection

Following a series of teasers posted on Instagram, Benjamin Kyei has unveiled GOSSE au CŒUR’s third…


Reebok Legacy Finalists: Clean Sheets, Sisterhood and KTA Pitch Their Business Ideas To GUAP’s Co-Founders

Clean Sheets, Sisterhood, and KTA are our finalists who had the chance to present their business ideas to GUAP co-founders Jide Adetunji and Ibrahim Kamara for the opportunity to receive a grant and mentorship that will help them write their legacy.


[@WAFFLESNCREAM], [@dennisosadebe_], [@NativeMag] + More, Collaborate On #ENDSARS T-Shirts With 100% Of The Profits Going To [@feminist_co]

The End Sars movement has evolved significantly from the reason for its original inception which was to end lawless police brutality in Nigeria. It is going to be a long fight and it is important we as the diaspora support them as best as we can.


UOOYAA’s Post-Apocalyptic AW20 collection Imagines A Future Based On Our Current Reality

UOOYAA (pronounced as “ow-ya”) was established in 2013 by Jinxia Yin with quirky creativity and unrestricted imagination at the heart of their pieces. Their A/W 20 collection expands on the DNA of their brand imagining a future where our imaginations might be all we have.

dynamic duos

5 Dynamic Duos Tell Us What Love Means To Them

Our latest editorial explores all types of love between five dynamic duos who kindly allowed us some insight into their relationships, from siblings and lovers to friends who have become family here’s what they had to say on the elusive topic of love.

Introducing Three Enterprises Rising To The Challenge Of Creating Their Legacy With Reebok

We asked our audience to nominate people who they believe are striving to create a legacy with a creative venture or business idea. Three amazing projects made the shortlist, which meant they had the chance to pitch their ideas to GUAP and Reebok. Meet our three finalists, one of whom will win a grant to realise their ideas as well as mentorship.

Florence Campbell

Florence Campbell Is Interviewed By Fashion Photographer; Martina Yozzi On The Creative Process & Importance Of Art [@youknowmartinaa]

Florence Campbell Is Interviewed By Uruguay Based Fashion Photographer; Martina Yozzi. M: Hi Florence, tell…