Cold Laundry is a London based contemporary brand run by the duo Ola and Cerise. Cold Laundry was created in order to provide streetwear and minimalist fans contemporary quality clothing without sacrificing ethics. The brand is built on consciousness and kindness towards the planet something that is often missing in the fashion industry providing a stark contrast from fast fashion clothing brands and giving consumers clothing they can feel proud to wear.
“We wanted to break the negative stigma attached to fast fashion by consciously making decisions to say no to unfair trade practices making our manufacturing process as clean and earth-friendly as possible”.
The urge to step into the world of sustainability and conscious fashion is embedded in the roots of the brand with the name Cold Laundry being a play on word referring to the unethical sweatshops used to make millions of products under dismal conditions and profit CEO’s of million-dollar companies.
Cold Laundry has released their new collection titled Redemption. the tones, silhouettes and overall theme of the collection is cohesive with the brands clean and monochromatic aesthetic. The collection features pastel tones contrasting with the structured workwear style. Adding a streetwear and old school casual undertone the clothing has a baggy fit perfect for mixing and matching as well as incorporating maximum comfort without sacrificing style.
Just by looking at Cold Laundry’s editorials, it’s clear to see the whole brand is built on minimalism, quality and consciousness all aspects that are actually taken into consideration throughout the manufacturing process its not just a front, the brand lives and breathes these values. Within the fashion industry and generally in society more and more of us are craving authenticity, consciousness and expect full transparency from the brands they purchase from. Cold laundry offers this setting themselves up to be ahead of many brands that have alot of much-needed work to do.
Head over to Cold Laundry’s website to purchase the new collection and see more from their previous collections.