womenswear brand dirrty store has released a new ad campaign bringing streetwear with a classy refined finish. The campaign recreating a bad and boujee vibe, showcase two contrasting outfits transitioned into one video. The model remains poised and elegant in both outfits stripping things back, rocking a slick back hairstyle nude lip minimal makeup and minimal jewellery, the campaign highlights that whatever style you choose to rock whether its street style or a luxury high end looks, it’s all about confidence and how you carry yourself. Stripping back the styling enables customers to really see the quality and innovation of the designs as well as allowing the clothing to speak for themselves.

Both outfits stand out as striking looks. The first outfit uses red and white detailing inside the jacket, around the sunglasses and across a scuba zip-up top, matching with the brands two-tone bold luxury street aesthetic. The second look features a crisp all-white suit, keeping the chunky shades to maintain the brand’s cool look.

Looking forward to more releases we will be keeping an eye out for dirrty store . Check out their Instagram to see more.