Elf Kid [@Elfisworld] Taking Grime To The Motherland In Epic New Video “Reload That”

This definitely has to be one of the best things I’ve seen this year from the grime scene. Elf Kid has been doing things upon things this year; his hit song, Golden Boy, taking him around the world, even to Rio De Janeiro to  perform at the Olympics. This time he’s back with something truly special. The music produced by The Corners and visuals directed by Peter Todd certainly captures the genuine connection between Elf Kid and Africa. He talks about being humble and remembering your roots, major key.
Director of Photography – Charlie Cook
2nd Camera – Laura Grundmane
Location Manager/Fixer – Zablon Beyene
Editor – Johnnie Ford
Print Design – Kany Dao