Today Etta Bond releases mesmerizing visuals for her track ‘Addiction’. Directed by Rosie Matheson , the video compliments Etta’s soothing vocals and reiterates the theme of new beginnings, significant for Etta – as explained in her instagram post today:
“I haven’t really taken the time yet, to explain anything to you guys. Maybe I just didn’t know what to say. Or because I don’t like fuss. I don’t want pity. I like to deal with shit on my own. I’ve always had my ups and downs, I guess that’s just life. But I really struggled in the last few years. I honestly feel like I lost myself. I didn’t feel like myself any more. It’s like I’d been beaten out of myself, emotionally and physically. So if you noticed that I kinda disappeared, it was because I needed to recover. Emotionally and physically. I’m telling you this now, because I can confidently say that I am feeling better than I have in a long, long time. In fact I feel fucking amazing! This video is very symbolic to me, as is everything that I am a part of creating. This moment in my life, this video, marks a new beginning to me. But also the regaining of the parts of myself that I’d lost. The last few years might have been hard but I’ve grown beyond my own belief and learnt so much. I’ve been working harder than ever. I’ve got music seeping out of my pores. Music I’m proud of. Music I’m excited about. Music I can’t wait for you to hear. And when I say there’s a lot of it. There’s a shit load. And I’m still going. I’m in love with music again. I’m more creative now than I’ve been in years. This is of course, for myself. But it is most definitely also for you. For us. For the people who have supported me. The people who connect with me and my music. Who relate to me. The people who make ME feel less alone in all that I experience. I want to say I’m sorry. I’m sorry for not being around. But I hope you understand that I had to take a minute in order to be able to do what I’m about to do. I’m about to work the hardest I’ve ever worked in my life. And you’re about to be a witness. This is my promise to you. I’m back, and I’m not leaving. I love you all, from the bottom of my heart. And once again, thank you”. #mentalhealthcomesfirst
You can watch here via the 405.
You can read our interview with Etta Bond here