Girls Takeover for Sneakhxr Fest

The event on Saturday saw workshops, panel talks, exhibitions and food stalls all celebrating independent female entrepreneurs and artists.

Unexpected collaborations are sometimes the most ingenious. Two brands that have been championing the UK and US creative scenes for the past few years in their own unique ways. The mindful brands have thusly joined together to create SNEAKHXR FEST. 

Both Kick Game & Wingstop have a little American DNA within their brand image, from the ‘sneakers’ they sell to the flavour of their wings – which is inevitably an irresistible concept for most Gen Z and millennials alike. That being said, both brands have grown into the local communities and cities in which they operate, and are now working alongside local culture across music, fashion & entertainment in the UK.

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