FHCM Digital Fashion Week
Fédération de la Haute Couture et de la Mode (FHCM) has kicked off their inaugural digital week of shows, scheduled for the 6-8th of July and the 9th-13th July.
In lieu of shows, a rich line up of short films will be premiered on YouTube at hourly intervals. With names like Rick Owens, Louis Vuitton and JW Anderson on the schedule it will be interesting to see how brands translate their collections from the runway to the screen.
There have been doubts about how successful a digital fashion week will be with brands such as Gucci and Mugler opting out entirely. The good thing about having an online ‘fashion week’ is that the experience of one feels more accessible. You’re also able to take in the shows more as you can replay the videos as many times as you’d like once they have premiered.
How to Watch:
You can view the schedule for the shows running from the 9-13th of July here:
You can view the films that were released yesterday as well as the premiere times for today and tomorrow’s films here: