Founder and Owner of Jehu-Cal – Emay Enemokwu has definitely been hustling to bring his brand to the top. From the previous two lookbooks and to the recent talk at ‘The Colour Theory’ with Nike x GUAP, lookbook 3 is definitely going to blow us off-shore!
Jehu-Cal are releasing their SS18 collection, with the theme ‘All About Colour’. This collection focus on the switch taking place in the brand, which is a switch to the use of sustainable materials and materials that have a positive impact on the environment. The collection consists of a 3-piece tracksuit, 3 half-zip sweatshirts, and 2 utility vests with the tracksuit being made with 50% recyclable material
This collection was shot on the Balearic Island with the beautiful Jess Enemokwu being the main model capturing the beauty and power in each piece in the collection. As Emay hinted in ‘The Colour Theory‘ with Nike, the collection is to embody family, sustainability and most importantly colour!
We at GUAP are definitely looking forward to what Emay will be bringing to the table in the future!
Here are some pictures of Jehu-Cal SS18