June Ambrose launches PUMA Hoops High Court Collection

You may be unfamiliar with June Ambrose’s name, but you will definitely know her work. The stylist and costume designer behind some of the most iconic looks in music and pop culture, June was a frequent collaborator with Hype Williams creating the black puffer suit Missy Elliot wore in The Rain (Supa Dupa Fly) and styling the cult classic film Belly. 

Her distinct eye and vision saw her become Jay-Z’s stylist for over 25 years, a relationship that led to her appointment as creative director of Puma Women’s Hoops last year. 

Ambrose’s latest collection, Puma Hoops High Court, is a basketball-inspired lifestyle collection that introduces a distinct identity for what women’s basketball clothing could be. The use of red and orange together is simultaneously energetic and elegant, whilst black and beige make the pieces sleek and wearable for daily wear.

Life is a sport is an idea that runs through the collection, which celebrates women and all that they are. The concept presents itself through carefully considered design details—a varsity-style basketball hoodie with a wrapped closure that allows ventilation or a woman to breastfeed discreetly, or zips that can make the pieces a bit sexier if that’s your style. 

“When designing this collection, I considered the lifestyle of women and how integral movement is to our wardrobes. I wanted to harness the flexibility that we need and marry this with stylish versatility; each piece is designed to work for all of the positions that we inhabit and the many races we run in our lives every day!” said June Ambrose. 

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The High Court Collection launches today online and at PUMA’s flagship store on Carnaby Street. 

Discover more from GUAP’s Fashion section here

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