High Fashion is dead.

Introducing French brand “The New Designers” by Alexander Pap. established in 2012.

We caught up with fashion stylist Linek Ovie, who took us around West London while strutting her stuff in this awesome collection.

The New Designers concept is a shop just like the creator, dedicated to new fashion trends : the opposite of mainstream and urban view.

After a few collaborations  with young fashion passionate artists, from different circles, Alexander Pap decided to create a community through his brand to expose these fashion geniuses to everyone and offer them the chance to express and realise their passion.