Last month, Drake teased his a new liquor brand he’s launching called Virginia Black. Dizzy worked with Brent Hocking to create the American whiskey brand. Hocking previously created DeLeon Tequila, which he eventually sold to Diddy & Diageo.
Last night, Drake unveiled a TV spot via his Instagram, as well as a cheesy picture of him holding a bottle of the liquor. The branding evokes 1970s disco and funk vibes, all the way down to its gold labeling. Drake and Hocking also provided a mission statement via Billboard for the new liquor:
“We believe everyone should have access to glamour, swagger and soul. Virginia Black grants them that access, allowing people to embody the lifestyle always, not just on special occasions.”