Instagram first introduced Videos as a response to Keek opening the market for social videos. Almost 2 and a half years later they have decided to increase the length of videos from 15 to 60 seconds.

Product manager Jeff Kanter says that many of Instagram’s 400 million+ users had requested the change.

“We think this will provide a lot of flexibility,” says Kanter, “one of the things we’ve heard from creators is just how much going longer than 15 seconds would help them tell their stories.”

Jeff Kanter also teased that this may be one of many exciting new changes to Instagram Videos over the coming year.