Read: @Instagram Is Lengthening Video Uploads To 60 SECONDS

Instagram first introduced Videos as a response to Keek opening the market for social videos. Almost 2 and a half years later they have decided to increase the length of videos from 15 to 60 seconds.

Product manager Jeff Kanter says that many of Instagram’s 400 million+ users had requested the change.

“We think this will provide a lot of flexibility,” says Kanter, “one of the things we’ve heard from creators is just how much going longer than 15 seconds would help them tell their stories.”

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Jeff Kanter also teased that this may be one of many exciting new changes to Instagram Videos over the coming year.

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