Stepping into the future with [@Nike] Air Max 720

With the release of Nike’s new innovation ‘Air Max 720’, Nike have decided to treat its customers and create an online virtual store, which offers a playful futuristic shopping experience. 

The online virtual store will have many interactive features such as having, different familiar virtual avatars acting as shopkeepers behind the virtual counter. Every avatar will bring something new and unique every week. Nike will be dropping exclusive 720 Air Merch, such as 720 pendants, Air Max socks and limited edition jerseys, with the first merch being created by Mini Swoosh, Interhood and Johnny Hoxton. The Air Merch will only be available through redeeming air credits, unlocked through the online purchase of an Air Max 720. The exclusive, limited Air Merch will be available for only a short time. 

This experience will be extended with a physical installation in NikeTown London and will be available throughout March. The brand new silhouette gives a futuristic vibe, with its first of a kind cushioning and its multiple colour-way. Nike has definitely cooked up something new with the Air Max 720. 

The official release date of the site is the 21st February at 10 am 

This is only exclusive for registered Nike members.

Click here to experience the future with Nike. 

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