8 Women-Owned Brands To Look Out For In 2021

8 Women-Owned Brands To Look Out For In 2021

Designs by Misemi Designs by Misemi was initially created in 2014 to merge Ankara print with Western fashion, Mistura Yusuf made her vision a reality, designing the pieces she didn’t see on

TikTok Comedian ‘Youngyaso’ [@UyiOmorogbe] Is Improving Schools In Nigeria Through His Fashion Brand Naso.

TikTok Comedian ‘Youngyaso’ [@UyiOmorogbe] Is Improving Schools In Nigeria Through His Fashion Brand Naso.

You've probably seen Uyi Omorogbe's series of TikTok videos 'Pissing of my African parents' and maybe like me you wonder how he gets away with it? Well he builds school in his

A-COLD-WALL* [@acoldwall] trusts the customer with the brand.

A-COLD-WALL* [@acoldwall] trusts the customer with the brand.

A-C-W* was birthed in the subcultural significance of branding, so. the ability to merge the cult-like desire for logos with art and digestible conceptual narratives is integrated naturally. Their collections have sparked

Fashion Brands Celebrating And  Supporting Pride Month

Fashion Brands Celebrating And Supporting Pride Month

While pride month is soon coming to an end a number of brands have been celebrating and keeping the movement alive with clothing to wear all year round and spread the message

British Designer Charles Jeffrey Raises Money For UK Black Pride  By Showcasing Black Creatives At LFW Digital

British Designer Charles Jeffrey Raises Money For UK Black Pride By Showcasing Black Creatives At LFW Digital

In honour of the black lives matter movement  British designer Charles Jeffrey has used his platform at the digital London fashion week to showcase black creatives in the fashion industry whilst also

The Brands Responding To Sharon Chuter’s Pull Up Or Shut Up Challenge

The Brands Responding To Sharon Chuter’s Pull Up Or Shut Up Challenge

On June 5th Sharon Chuter spoke out on the hypocrisy of the brands sharing posts in solidarity with the black lives matter movement and demanded influencers and consumers to hold these same

My Blackness Is Not For Sale: What Brands Should Be Doing To Combat Racial Oppression

My Blackness Is Not For Sale: What Brands Should Be Doing To Combat Racial Oppression

We are all aware of the devastating news of the brutal murder of George Floyd by white police officer Derek Chauvin with the help of his white colleagues. This has broken our

5 emerging menswear brands to watch ft. [@trendsldn] [@yohkaen] and more

5 emerging menswear brands to watch ft. [@trendsldn] [@yohkaen] and more

It’s hard to stay on top of emerging designers to pay attention to, so we’ve got you covered here at GUAP. Despite not having the reach of fashion houses these brands produce

Why Millennials are customising designer fashion

Why Millennials are customising designer fashion

One of the biggest trends right now is people wearing custom designer fashion. This is because more designers are launching brands with reworked and custom pieces rather than something completely new. One