In the first collaboration between American brand Tommy Hilfiger and Dutch brand Patta, the PATTA X TOMMY capsule is centered around the Pan-African flag. The iconic white, red and blue Tommy colours are replaced by the traditional Pan-African colours of deep red, black, green and yellow.
Based on the message “unity is strength, division is weakness.” the collaboration aims to amplify Black unity and showcase the strength of community by spotlighting authentic stories of the widespread influence of the diaspora movement.
For the campaign, video assets were captured in Lagos, Nigeria by Nigerian filmmaker Dafe Oboro in his short film, “Two Become One,” with the campaign lensed by Moroccan visual artist Hassan Hajjaj. Patta has also produced “Katibo Yeye,” a documentary directed by award-winning Dutch film director, Frank Zichem.
The unisex PATTAxTOMMY capsule collection is inspired by a series of iconic pieces from the Tommy Jeans archive. Available in adult and kid’s sizes, the collection includes T-shirts, hoodies, sweatshirts, outerwear, jeans and baseball caps which have been reworked by Patta with the Pan-African colours and encouraging messages.
As part of this partnership, Tommy Hilfiger and Patta will donate to The Black Archives from Amsterdam, Sistah Space from London, and The Good Neighborhood Collective from Milan – each chosen for their dedication to celebrating Afro-descendants and uplifting their voices.
Check out the PATTA X TOMMY collection here
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