New TommyXRomeo capsule collection reimagines iconic styles from the archives

TOMMYXROMEO

Brooklyn designer Romeo Hunte joins Tommy Hilfiger to create the TommyXRomeo capsule collection, remixing some classic pieces from the brand’s archives.

As a long-term mentee of Tommy Hilfiger, Hunte understands the brand well. And as the owner of his own namesake label Hunte is no stranger to the design process or the values of heritage that Tommy Hilfiger is inspired by.

For the Fall 21 TommyXRomeo capsule, Tommy Hilfiger opened the archives to Hunte, clashing the brand’s design codes with Romeo Hunte’s signature deconstruction techniques. The result? Pieces like the classic bonded trench coat are updated with bold primary colour blocking or contrasted with a leather biker jacket. A preppy button-down comes in unexpected, playful proportions, with the brand’s heritage Ithaca stripe reimagined in the colours of the New York City subway.

TommyXRomeo

On the design process Romeo Hunte said, “Reinvention is a fundamental part of my design DNA, so pushing the boundaries of the brand’s archives has been an incredibly creative and meaningful experience. We also wanted to take this concept further, challenging the status quo from the design process to the campaign and the crew to re-imagine and redefine the future. I’m really proud of what we’ve achieved and hope to inspire the next generation of talent to dream big”.

Shot by Ronan Mckenzie in London, the campaign is created by a stellar team including Nathan Klein, Amidat Giwa, Megumi Matsuno, and models Ikram Abdi Omar, Aaliyah Hydes, Hidetatsu Takeuchi and Babacar N’Doye.

TommyXRomeo

In another element of the campaign, two local artists in London and New York City will be invited to reinterpret the campaign imagery through vibrant wall art. In London, fine artist Annan Affotey (@annanaffotey) has unveiled his mural at 112 Tabernacle Street. The murial includes a QR code where you can explore bonus video content – including BTS footage of the making of the murals and interviews with the artists.

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The collection is now available to purchase online at tommy.com and romeohunte.com.

TommyXRomeo
TommyXRomeo

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