Trace Collective is the brand taking a regenerative approach to fashion

trace collective

Trace Collective are a London-based brand on a mission to make fashion regenerative. Creating fully circular and biodegradable pieces sourced from regenerative agriculture as well as using QR technology in their labels to connect people to the stories behind their clothes.

Trace Collective was founded by Antonia Halko and Aroa Fernandez Alvarez in 2019 to create unique pieces with natural textures that drive regeneration in the environment.


Their garments are climate positive meaning they are fully circular and transparent about every step of the production process and the journey of the clothes.

There’s the French farm where the flax crops are grown to weave the brands GOTS certified organic linen. The sustainable printer in Slovakia that screen prints their garment labels in waste fabric with eco-friendly inks. Or the social factory in Spain that produces all their pieces helping women in the penitentiary system acquire skills and find stable employment.

The QR technology embedded in their labels transports you to behind the scenes where you can find out how your clothing was made, who the makers are and even how much they pay to produce their clothing.


Trace Collective offers pieces featuring relaxed tailoring, architectural detailing and unstructured silhouettes that exude an informal elegance. Made from quality plant-based, regenerative fabrics the prices range from £70 for a t-shirt to £390 jackets.

If you no longer want your Trace Collective piece, the brand offers a take back scheme as part of their commitment to circularity, as well as a life repair guarantee and a rental service.

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