While rumors continue to circulate about an Album release, Beyonce has flipped the script yet again . Today she’s begun the promotion for her new active womenswear line, Ivy Park, which will be sold at Top Shop, JD Sports, Sefridges and Net-A-Porter. “IVY PARK is merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field,” according to the brand itself.
The new line gets its name from two things that are close to Beyonce’s heart, her daughter and Houston’s Parkwood Park. Today her and her team launched the Ivy Park website, Instagram, as well as a teaser video for the brand. In the teaser video, Beyonce speaks on the importance of the park, and how it’s remained present in her life through out childhood and adulthood. She narrates the video while showing us her workout skills in Ivy Park.