Known for scouting out the coolest chicks on Instagram, Rihanna has presented another opportunity for fans to star in the brand’s summer campaign from the safety of their homes. The latest campaign shot by Adam Selman features the best hot girl summer tones, silhouettes, and the classy sex appeal Rihanna constantly nails. We may not be able to do hot girl summer outside but Savage Fenty will certainly bring fire to the bedroom.
Always advocating for body positivity Savage X Fenty uses a range of models, different sizes, shapes and colours and all stunning adding their own sexy flare, what makes the campaign so great is the variety both in the lingerie offered but also in the models used. Savage X Fenty puts a lot of companies to shame, having real diversity at the forefront of all campaigns. Savage X Fenty is not just about making lingerie to show off that so-called ‘dream body’ we are all being pressured to adhere to but the brand shows all women how incredibly sexy they are whatever body shape they have.
Women are in love with the brand and feel whatever they look like, they can relate to Rihanna and the brand. This is perhaps why Rihanna is worth more than 600 million accumulated from her talent as a singer and performer but mostly from being an incredible businesswoman. Yet she is still able to come across as down to earth and relatable to so many women.
From now through to July the savage account will be running a contest where people can submit their savage looks featuring the brand’s lingerie, several of Rihanna’s favourites will be selected to be photographed through facetime in time for the summer campaign.
Head over to Instagram to find out more, practice your poses and get involved!