On Monday, Richemont-owned luxury maison Chloé announced that after 18 months of rigorous restructuring they have been certified as a Benefit Corporation.
Leading the way by promoting women’s equality within the company with “Women Forward. For a fairer future.”, Chloé has developed a sustainability board including external experts Amanda Nguyen and Elisabeth Laville.
Creative Director of the house Gabriela Hearst announced the move to a purpose-driven strategy in June 2020 that was followed by a concerted effort to adopt materials with a lower environmental impact (which made up 58% of their SS22 collection), partnering with more FairTrade suppliers, ensuring all their employees are committed to the new vision, and encouraging them to spend one day a year volunteering with local NGOs.
In a release, CEO Riccardo Bellini commented “B-Corp offers us a powerful framework to accelerate and guide this transformation… By becoming a B-Corp today, we reinstate our commitment to continuously challenge ourselves to use our brand and business as a force for good.”
But what does being a B-Corp really entail? Not for profit B Lab is the organisation behind the B-Corp certification and has been around since 2006. Their aim is to get all businesses to positively impact people and environment, helping them balance purpose with profit. A business must answer 300 questions that take into account governance, workers, communities and impact to achieve a minimum score of 80 points and be certified as a Benefit Corporation. From over 4,000 B-Corp companies across all industries, just 200 are from the apparel, accessories, jewellery and footwear space, with Chloé tagged as the first luxury house to join the cohort.
Discover more from GUAP’s Fashion section here