NOBHVR [@nobhvr] The Clothing Line Which Is Not Just A Brand, But A Lifestyle

NOBHVR [@nobhvr] The Clothing Line Which Is Not Just A Brand, But A Lifestyle

NOBHVR is an up-and-coming clothing line which has caught our attention over the past year. The clothing brand caters to men and womenswear, ranging from hoodies to swimwear. The brand has successfully

FASHUN POLITIKS: Is Fashion Week still necessary?

FASHUN POLITIKS: Is Fashion Week still necessary?

The main point of a show is for a designer to showcase their new collection to the world. In today’s world, they are also marketing and communication tools. But how relevant are

The Future is TRENDSLDN [@TrendsLdn]

The Future is TRENDSLDN [@TrendsLdn]

Streetwear fashion has always been a huge part of the ‘urban community’ and elements of it is often recycled into high fashion houses without much thought nor credit of the originators mirziamov.ru.

Nappy Head Club (@nappyhead_club): The brand celebrating natural hair through fashion

Nappy Head Club (@nappyhead_club): The brand celebrating natural hair through fashion

Started by two sisters with 4C hair, Nappy Head Club may appear to be your everyday clothing brand but their garments are part of a bigger movement towards the acceptance of natural

GRWM: The Docuseries forcing you to get real about style by Ronita Awoonor-Gordon (@ronitatemitayo_)

GRWM: The Docuseries forcing you to get real about style by Ronita Awoonor-Gordon (@ronitatemitayo_)

Looking at marketing for the fashion and beauty industries, you can be forgiven for thinking that it is all smiles and happiness. Adverts show smiling women flicking their hair, putting on mascara

Stand out designers from LFW SS20 that should be on your radar! Ft [@colinhorgan], [@dbberdan] and much more

Stand out designers from LFW SS20 that should be on your radar! Ft [@colinhorgan], [@dbberdan] and much more

London Fashion Week has been a supportive platform for up-coming designers to showcase their work and this season was no different. With the help of organisations like Fashion Scout and On|Off, emerging

5 emerging menswear brands to watch ft. [@trendsldn] [@yohkaen] and more

5 emerging menswear brands to watch ft. [@trendsldn] [@yohkaen] and more

It’s hard to stay on top of emerging designers to pay attention to, so we’ve got you covered here at GUAP. Despite not having the reach of fashion houses these brands produce

The Founders Of New Clothing Brand VSMINE Share Their Journey

The Founders Of New Clothing Brand VSMINE Share Their Journey

The new upcoming clothing brand VSMINE started as a conversation in 2016. Fast-forward three years founders Ben Adofo and Victor Egunlae share their journey with us in an exclusive interview. What motivated

KAAN AMJAD [@kaanamjad]: The London based fashion brand championing sustainability

KAAN AMJAD [@kaanamjad]: The London based fashion brand championing sustainability

KAAN AMJAD, is the brand pioneering sustainability in the world of streetwear. In such crucial times where fashion is one of the biggest contributors to environmental issues, the London based brand provides

Introducing Bukki Ojo, Fashion Entrepeneur and Founder of Vintage Sportswear Brand 90ZBACK

Introducing Bukki Ojo, Fashion Entrepeneur and Founder of Vintage Sportswear Brand 90ZBACK

Could you please introduce yourself, and how you first got into the fashion industry? “My name is Bukki Ojo. I first got into fashion through my own brand: Bukki, which focused on